Title: 02 – What is Marketing
Learning Objectives:
1.
Understanding the basic
concept of Marketing
Marketing is defined as the process of creating value by
different authors. In simple words, marketing is all about providing solutions
to the problems of the customers and society. Traditionally, we have been
associating marketing with sales, but marketing includes advertising, product
development, promotion, retail as well as a lot of other activities that
connect company with the customers.
Further Reading:
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